What are the best strategies for social media marketing?
Social media marketing is one of the best ways you can increase your customer base. Most of the people in India and around the world are using social media platforms. So, leveraging social media platforms is the best way to boost your sales. There are a few steps to creating a social media marketing strategy. Follow these steps - 1. Set goals that are Specific, Measurable, Attainable, Relevant, and Time-bound (SMART). Track and measure business objectives based on specific social media goals and metrics. 2. Understand the age, locality, income and interests of the customers you want to serve. Use social media analytics for targeting your audience in a proper manner. 3. Conduct a competitive analysis to understand your competitors. Brainstorm ideas on how you can differentiate your product/ service from competitors. 4. Set up social media accounts and create a content calendar. Maintain the posting schedule. Have the right mix of contents and post regularly. 5. Track and mea...